Project Brief

Role

Design Lead

Timeline

May 2019 – June 2024

Tools

Figma

Adobe Photoshop

Adobe Illustrator

At Samebest, I served as the Design Lead of the UI and Graphic Design Team for a new product: "Mentor". This app aims to help students navigate their learning journey efficiently and effectively prepare for school exams, including high school and college entrance exams. I led the team in developing the interface and laying the foundation for scalable branding.

Key Responsibilities

01 Leadership

• Led a team of 4 designers through the 0–1 product incubation process.
• Assigned tasks based on each member’s strengths, guiding their thinking and execution.
• Facilitated collaboration with PMs and R&D to ensure user-friendly, feasible design output.

Under my leadership, I also facilitated regular team discussions on:

• Early concept exploration and competitor analysis to identify ways to highlight the product’s unique strengths.
• Design execution strategies, focusing on how to align with developers’ workflows.
• Enhancing user experience while managing complex structures and large-scale feature requirements.

02 Design System Development

• Directed the overall visual style of the product.
• Adapted the UX and visuals to align with the aesthetics and language preferences of primary and secondary school students.
• Gathered and refined visual references with the team to build a consistent design language.

Workflow

• Each feature was designed and developed over a two-month cycle with cross-functional collaboration.
• The Discovery & Ideation phases were carried out in small teams to brainstorm the most effective solutions.
• Final handoff included feasibility checks and iterative refinement with engineers.